YouTube – The Australian Story

As the world’s most popular video site, YouTube is helping to build a new creative ecosystem by supporting Australian content creators. Today we released our first ever report on how YouTube is helping those creators: YouTube – The Australian Story.
While we all know Australians love to watch YouTube, less well known are the stories of the Australian YouTube creators who are making uniquely Aussie content for both local and global audiences. Australian content on YouTube is wildly popular among overseas audiences, with more than 90% of views coming from overseas in 2016. This provides Australian YouTube creators with access to a global audience. In the process, they are building real businesses around their YouTube channels, which have become central to their ongoing success.

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