Today we’re excited to announce a program to help marketing mix model providers better incorporate Google media data into their services. The Marketing Mix Model Partners program is designed to ensure advertisers can accurately measure the ROI of their digital investments and confidently understand the digital drivers of ROI to improve returns year-over-year.
The Marketing Mix Model Partners program offers:
- Data Access: Partners get access to accurate, granular campaign data across all relevant Google video, display, and search media in a standardized format. We’re also making the data easier to access by providing data from multiple properties, like Search and YouTube, in one centralized location.
- Expertise: Partners also get dedicated training, resources, and specialists to better understand Google advertising products and practices and incorporate digital data into their model methodologies.
- Actionability: We provide Google account and technical teams to help advise on results and strategies designed to understand the drivers of ROI and improve returns over time.
We’re excited to be working with the initial participants in the program, Marketing Management Analytics, Neustar MarketShare, and Nielsen. Google customers can talk with their Google representatives about working with one of these partners on using Google data in their marketing mix model engagements.