Lessons from leaders: A data-driven approach helps deliver engaging, relevant messages

As marketers, we know how important it is to understand our customers and reach them at just the right moment. We also know that consumers have more control of their digital environments than ever — and that they expect us to consistently make recommendations in line with their interests, personalities, and behaviors.1 So how can […]

Testing on the Toilet: Cleanly Create Test Data

This article was adapted from a Google Testing on the Toilet (TotT) episode. You can download a printer-friendly version of this TotT episode and post it in your office.By Ben YuHelper methods make it easier to create test data. But they can become difficult to read over time as you need more variations of the test data to satisfy […]

Continuous Shared Element Transitions: RecyclerView to ViewPager

By Shalom Gibly, Software Engineer, Google’s Material Gallery Team Transitions in Material Design apps provide visual continuity. As the user navigates the app, views in the app change state. Motion and transformation reinforce the idea that interfaces are tangible, connecting common elements from one view to the next. This post aims to provide guidelines and […]

Assessing Cardiovascular Risk Factors with Computer Vision

Posted by Lily Peng MD PhD, Product Manager, Google Brain Team Heart attacks, strokes and other cardiovascular (CV) diseases continue to be among the top public health issues. Assessing this risk is critical first step toward reducing the likelihood that a patient suffers a CV event in the future. To do this assessment, doctors take […]

Helping communities connect through art

Google Fiber is proud to be a member of some of the most vibrant, diverse, and culturally rich communities in America. Last fall, we collaborated with local artists, community partners and art institutions to create thirteen murals in five of our Fiber cities. Each of these new art pieces in Austin, Kansas City, Louisville, Nashville […]

Grow Your Business Beyond Borders

As more consumers come online around the world, there’s more opportunity than ever for marketers to reach potential customers beyond your borders. In fact, research shows that customers aren’t concerned about where a business is based as long as they’re happy with the product or service. For example, 96% of people didn’t know that Booking.com […]

A better way to track your promotions on Google Play Billing

Posted by Neto Marin, Developer Advocate Promotions can be a valuable tool to increase user engagement or attract new users by offering content or features to a limited number of users free of charge. We are happy to share an improvement in the Google Play Developer API that makes it easier to track your promotions […]

Congratulations to the winners of the Google Play Indie Games Contest 2017 in Europe

Posted by Adriana Puchianu, Developer Marketing Google Play We have just wrapped up the second edition of the Google Play Indie Games Contest in Europe! The iconic Saatchi Gallery in London welcomed 20 developers, from 12 countries, who showcased their games to the audience of gamers, industry experts, and journalists. The finalists’ games were on […]