AMP stories: Bringing visual storytelling to the open web

Posted by Rudy Galfi, Product Manager for AMP at Google

The AMP story format is a recently launched addition to the AMP Project that provides content publishers with a mobile-focused format for delivering news and information as visually rich, tap-through stories.

A visual-driven format for evolving news consumption on mobile

Some stories are best told with text while others are best expressed through images and videos. On mobile devices, users browse lots of articles, but engage with few in-depth. Images, videos and graphics help publishers to get their readers’ attention as quickly as possible and keep them engaged through immersive and easily consumable visual information.

Recently, as with many new or experimental features within AMP, contributors from multiple companies — in this case, Google and a group of publishers — came together to work toward building a story-focused format in AMP. The collective desire was that this format offer new, creative and visually rich ways of storytelling specifically designed for mobile.

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