Custom rules help you build high-performing campaigns
With AdWords Editor 12, you can now use custom rules to check for changes that don’t align with your best practices. For example, our best practices suggest showing search ads with four or more sitelinks. When you use this rule, AdWords Editor will let you know which campaigns or ad groups don’t meet this best practice before your post changes. You can get started by using our recommended rules, or create custom rules based on your own best practices.
Faster account downloads for new AdWords Editor versions
To reduce the time you spend waiting for your accounts to download after you update AdWords Editor, we’ll now transfer more of your data from previous versions.
A new look and feel
You’ll also see a new design that better aligns with Google’s commitment to material design. While the changes will be subtle and won’t affect how you manage your accounts, you’ll now have a more cohesive visual experience across AdWords Editor, the new AdWords experience, and other Google products.
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The new version of AdWords Editor also supports bidding to maximize conversions, uploading up to 20 images and videos for Universal App Campaigns, and using the new customization fields for responsive ads. You can learn more about all Version 12 updates in the AdWords Editor Help Center, or download AdWords Editor 12 here.