A New Digital Media Buying & Planning Certification for the industry

It’s here! The IAB Digital Media Buying & Planning Certification is live. We are excited to be launching this initiative in partnership with the IAB and 4A’s by offering scholarships to agency media buyers and planners to get certified.

The goal is to grow digital knowledge and capability across the industry for both veterans and newcomers. In support, we are sponsoring a number of agency media buyers and planners to take the exam, and the opportunity for continuing education provided by Google and the IAB.

“Google has long been committed to infusing the media industry with knowledge and skill sets to navigate today’s complex digital ecosystem,” said Tara Walpert Levy, Vice President of Agency Sales, Google. “We’re proud that our partnership with the IAB to develop this program and our ongoing support extends this pledge and enables digital media agency professionals to deliver superior service to their clients.”

We see this initiative being the perfect complement to the educational opportunities being offered in the industry to grow and develop agency talent. Google intends to to offer these scholarships on an annual basis in support of sustaining and growing digital capability in the Industry. We consider this a landmark certification initiative that will provide the ecosystem with a first-of-its-kind professional benchmark for media agency executives. For more information, email iabscholars@google.com. Scholarships are awarded at Google’s sole discretion.

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