It’s time to recognize our Premier Google Partners

Our partners are critical to the health of the global marketing ecosystem. With the help of Google Partners, every business — whether it’s a small business or a big brand — can take advantage of the power of the web to deliver business results and grow. One year ago we launched the Premier Google Partner […]

Introducing Marketing Mix Model Partners: Helping brands better understand the impact of their marketing

CMOs and marketing executives use marketing mix models to understand how their marketing investments are driving sales and how to optimize their spend across multiple brands, channels, and regions. With rising investment in digital and mobile advertising, marketers want to be sure the models they use correctly value the impact of these channels. Today we’re […]