Building trust and increasing transparency with MRC-accredited measurement

Measurement has been top of mind in our recent conversations with advertisers, and for good reason. As we’ve said many times, “If you can’t measure it, how do you know it worked?” Committing to measurement is critical, but just the first step. We believe that that the industry needs metrics that are trusted, transparent and […]

Mobile Live Streaming: Now rolling-out to more channels

YouTube is constantly working to develop new ways for brands, creators, and audiences to interact and connect with each other through video. It’s why we’ve supported live streaming since before Beyoncé even had a baby – way back in 2011. And just last year, we witnessed the most-viewed political live streams of all time – […]