It’s Now Easier than Ever to Find the Right Google Partner

Three years ago we launched individual and a history of consistent product performance. “The changes to the Google Partner program are exciting for potential advertisers and our company,” says Neal Gann, CEO of Showroom Logic. “These new specializations show Google’s commitment to better serve their Partners and help us highlight what makes our technology and […]

6 Online Video Insights from comScore to Inform Your 2017 Media Plan

As marketers kick off 2017 planning, consumer preference for online video is higher than ever. Today’s study from comScore, commissioned by Google, shows that adults are 30% more likely to prefer online video platforms over TV when given a choice where to watch video content. Does your media plan reflect that kind of preference? If […]

Need Help Navigating The World of Video? We got you covered.

We’re announcing the launch of the YouTube Brand Partner Program Certification (youtube.com/certified) live from two of the year’s biggest advertising industry events — The Cannes Lions International Festival of Creativity in France and VidCon in Anaheim, California. Three years ago, we created the YouTube Brand Partner Program to provide inspiration, education, and support for marketers […]

Your art, our science: Video creative that drives impact on YouTube

With more than a billion viewers each month, YouTube is the place the world chooses to watch. As a platform dedicated to sight, sound and motion, with Mondelez International and Droga5. If you’re in Cannes this week, swing by our lightning talk,  Advertising in an Age of Infinite Choice, and come relax at #YouTubeBeach. Posted […]