Google Play Referrer API: Track and measure your app installs easily and securely

Posted by Neto Marin, Developer Advocate Understanding how people find your app and what they do once they’ve installed it is crucial to helping you make the right product and marketing decisions. This is especially important when you’re deciding your advertising strategy and budget. Today many app measurement companies and ad networks offer ad attribution […]

Google Play Referrer API: Track and measure your app installs easily and securely

Posted by Neto Marin, Developer Advocate Understanding how people find your app and what they do once they’ve installed it is crucial to helping you make the right product and marketing decisions. This is especially important when you’re deciding your advertising strategy and budget. Today many app measurement companies and ad networks offer ad attribution […]

Experimenting with VR at the South China Morning Post

Having spent my pre-Google career as a reporter and editor at legacy media organizations, I can tell you that digital transformation in the news industry is challenging. Even when news organizations have the will, resources and technical expertise, the obstacles to transformation can be daunting. In Asia, few news organization have plunged headlong into digital […]

New lower prices for GPUs and preemptible Local SSDs

By Chris Kleban, Product Manager We’ve been seeing customers (like Shazam and Schlumberger) harnessing the scale of Google Cloud, and the power of NVIDIA Tesla GPUs to innovate, accelerate and save money. Today we’re extending the benefits of GPUs by cutting the price of NVIDIA Tesla GPUs attached to on-demand Google Compute Engine virtual machines […]

Introducing TensorFlow Feature Columns

Posted by the TensorFlow Team Welcome to Part 2 of a blog series that introduces TensorFlow Datasets and Estimators. We’re devoting this article to feature columns—a data structure describing the features that an Estimator requires for training and inference. As you’ll see, feature columns are very rich, enabling you to represent a diverse range of […]

Defying gravity: an epic stunt at the Guggenheim Bilbao

When the Guggenheim Bilbao museum opened 20 years ago it was described by many as a starship from outer space. Its swirling roof is made of paper-thin titanium tiles—33,000 of them—covering the building like fish scales. At the time, it was such a novelty that the museum had to commission a chemical laboratory to produce […]

Introducing VRay GPU rendering and CaraVR support on Zync Render

By Todd Prives, Product Manager Rendering visual effects is a great way to use state-of-the-art, pay-as-you-go cloud resources. Case in point, our Zync Render solution now leverages the recent release of NVIDIA GPUs on Google Cloud Platform with support for VRay GPU for Autodesk Maya and 3ds Max. Using Zync’s turnkey system and the hybrid […]

Investing £1 million in training for computing teachers in the U.K.

Advancing our students’ understanding of the principles and practices of computing is critical to developing a competitive workforce for the 21st century. In every field, businesses of all sizes are looking to hire people who understand computing, so we need more students to leave school confident in skills like coding, computational thinking, machine learning and […]

How Sweden’s Oxievång School helps teachers navigate the journey to the “learning island”

Editor’s note: Google has just completed its first-ever Google for Education Study Tour, bringing nearly 100 educators from 12 countries around Europe to Lund, Sweden, to share ideas on innovating within their systems and creating an environment that embraces innovation.. One of the highlights of the two-day event was a visit to Oxievång School in […]